Today, the expressions of upcycling are multiple. In a world where fashion has never gone so fast, a contextualization is essential to better understand the new dynamics of creation.

Getting dressed is a daily thing that everybody does. However, it sometimes poses a series of problems. One major act favors the incessant return of those problems: impulse buying. Let's analyze it.

The final price of a garment comes from the aggregation of several inputs, such as raw materials, manufacturing, packaging, human labor, delivery etc. A pathway that costs more on average for a sustainable product than a non-sustainable one. But are we ready to pay more?

In the 40's upcycling was used for economic needs, in the 80's and 90's it became a way to express one's identity, nowadays it is a real trend. We analyze its evolution!

Taking unwanted garments and turning them into new pieces is a feat of design and a gateway into rethinking branding, trends and individuality. Zoom on La Fameuse and Fitolojio’s approach to reconstructed fashion.