The final price of a garment comes from the aggregation of several inputs, such as raw materials, manufacturing, packaging, human labor, delivery etc. A pathway that costs more on average for a sustainable product than a non-sustainable one. But are we ready to pay more?

Fashion in the Metaverse promesses to free the consumers and brands from the limitations of traditional fashion. However, a massive consumption of digital fashion could skyrocket energy consumption to unprecedented levels, leading to the same issues linked with fast-fashion.