Kurinji is a sustainable fashion brand with Indian-Italian roots. Kurinji stands for preserving nature, traditions, and culture of the people before they are erased by the expansion of the new. At KURINJI, we know that sustainability is both a choice and a challenge. The current manufacturing sector promotes overconsumption and relies on unsustainable materials and processes, treating environmental impact as an external cost that society – and often the less privileged – must bear. As a fashion brand, we are in the position to make choices that reflect upstream to their entire supply chain and to promote a positive change in the entire system.